As we enter into Trump’s second term in office, markets and investors are unsure of what to expect. Throughout his campaign, Trump announced his “America first” approach, suggesting drastic policy changes including new tariffs, deregulation and global conflict.

With 2025 already underway, we look to what the year might hold for the data markets. In this report, we discuss four trends which may shape 2025’s data landscape: tariffs, macroeconomic uncertainty, regulatory changes and ongoing wars. In addition, we outline a handful of datasets with a heightened risk of discontinuation.

In late 2024, Neudata launched its market-data research product, Ranger. Alongside our legacy product, Scout, Neudata now offers intelligence on both market data and alternative data.

With 2025 underway, we look back at 2024 and discuss the areas of the alternative landscape that saw an outsized interest. Certain dataset types garnered high levels of interest in 2024 but dipped below their peaks in 2023, and we discuss why we think that is.