About us

Helena is the Head of Asia Research at Neudata. She covers APAC alternative data suppliers with a particular focus on China. Prior to Neudata, Helena worked as sales operation manager at UBS Evidence Lab and alternative data product manager at 86 Research and Juwai.com. Helena has also worked at Pacific Epoch as Co-Head of Research and senior TMT analyst.

Helena holds a Master's degree in Political Economy of Late Development from the London School of Economics.

Sheetal is a Research Director at Neudata. She has extensive work experience in a variety of roles across investment banking, asset management and fintech. Prior to Neudata, she worked at BlackRock where she held lead roles in analytics, solutions and engagement; most recently within the BlackRock Aladdin Sustainability Lab. Sheetal also spent twelve years at Deutsche Bank, where she developed their quantitative fund research toolkit as well as holding positions in portfolio management, hedge fund research and client insight.

Sheetal holds an MSc in Financial Engineering from Birkbeck, University of London, and a BSc in Mathematics from the University of Surrey.

Julia has over four years of experience as an analyst and account manager in consulting and financial services. Prior to Neudata, Julia worked at Macrobond Financial, the Foresight Factory and Gatehouse Advisory Partners. As an analyst, she covered a broad range of topics and sectors, including consumer trends, retail investing and the global macroeconomy.

Julia holds an MSc in Economy, Risk and Society from the London School of Economics and a BA in Economics, Politics and Sociology from the University of Westminster.

Barney joined Neudata in 2021 as an analyst, having previously worked for three years at an
executive search firm executing mandates across distribution and investment roles. During this time,
he also led the Asset Management Practice’s intelligence gathering and analytics. He holds an MA in
History from the University of St Andrews.

Lauren is a recent graduate from University College London, with a Msc in Global Migration. Prior to this she attained her undergraduate degree at the University of Leeds in English and Film Studies with a research focus on postcolonial texts. As demonstrated through her studies, Lauren has an interest in literature and climate governance from a migration perspective, which she continues to explore in her spare time. Her previous work experience is in assisting the implementation of online events at Oxford University Press

Annabelle recently graduated from the University of Surrey with an MSc in Criminology, Cybercrime and Cybersecurity. She also holds a BA degree in Sociology from the University of Leicester.

Prior to joining Neudata, she spent time assisting in research within law enforcement, with a specific focus on using data-driven approaches to inform policy. Annabelle has a particular interest in using technology to undertake research and enjoys learning about artificial intelligence within data analysis.

Paris scouts data from mainly the Japanese market. Prior to Neudata, she worked as a project manager at Taishin Bank, Taipei, and as the supervisor of the corporate planning office at Hitachi Taiwan. Paris specialises in linguistics and informatics, holding MBA/HEC Paris, MSc/LSE and MA/Waseda University. She is also a certified agile practitioner and Japanese-Chinese interpreter.

Tom is responsible for reviewing, editing and improving the quality of content written by Neudata’s research team.

Prior to joining Neudata, Tom worked at Wood Mackenzie, where he helped to establish the energy research firm’s global editorial function. Before that, he was a sub-editor on a variety of newspapers and magazines in the UK and Asia.

Tom holds a BA in Media with Cultural Studies from Southampton Solent University and is an NCTJ-qualified sub-editor.

Lucy holds a Master's degree in English Education from Hubei University.

Saima graduated from Brunel University with a BSc in Anthropology and Sociology. She studied her Postgraduate degree at the University College of London. Prior to joining Neudata, she worked as a College Lecturer specialising in Social and Political Science.

Kaz is the Content Publisher at Neudata. Prior to joining, she’s worked in marketing, sales and editorial working with a variety of clients from different industries. Kaz holds a Law degree from the University of Westminster.

Nicholas graduated with a B.A. in International Business from the Technological University Dublin. He has had professional experience working with KBC Bank Ireland Asset Management Division and as an intern with IBM Ireland European Digital Sales Team.

Nicholas is a Client focused entrepreneur with a passion for Business. He previously set up an e-commerce clothing business and today privately manages and runs a six-digit Investment Fund which he founded in August 2019, comprised of 30 members/investors.

Jamie is a Research Analyst at Neudata. He graduated with a first-class BSc from the University of Southampton and is currently working towards an MA in Intelligence at King’s College London. He is also a Polaris Fellow at Entrepreneur First.

Prior to Neudata, he sourced early-stage startups for a US venture capital fund. He previously interned in research at a macro-strategy investment advisor, an AI startup, and the UK civil service.

Danesh graduated from Queen Mary University of London in 2019 with a Bachelor of Laws.
Following the completion of his degree, he went on to sell telecommunications products
door- to- door. In 2020, he took on a Legal and Business Consultant role at SingleKey; a SaaS
start-up company venturing into the real estate insurance market based in Toronto, Canada.

Alex graduated from the University of York with a BA in Human Geography and Environment. His dissertation focused on the role of ESG disclosure on firm performance, stemming from an interest in the role ESG can play in adding value without compromising future sustainability and equitability.

Alex is a big football fan, and held elected leadership roles in his university football club.

Jooha is a Research Analyst at Neudata. She mainly discovers and researches datasets in South Korea. Prior to joining the company, she worked as a merchandise planner in the fashion industry. She particularly focused on research and analysis of Mainland China and South Korea’s consumer insights and market tendencies. Also, on a quarterly basis, she wrote Mainland China’s sales reviews and developed merchandise strategies based on sales data.

Liyana joined Neudata as a research analyst. Prior to this, she was working in a recruitment company focusing on placing M&A advisory bankers to investment banks; receiving exposure to UK/EMEA's hiring market and alternative investments.
Originally from Malaysia, she registered under FIMM as a Unit Trust Consultant in 2019. Liyana graduated from the University of Sussex in 2021 with BA (Hons) in Economics and International Relations with a focus on International Political Economy.