About us

Fintech firm Neudata was founded in 2016 with a simple mission — to provide asset managers with unbiased intelligence on the alternative data sources that could help their investment processes.

Since then, we have grown to a team of 60 alternative data scouts, software developers, events professionals, account managers and journalists serving leading global organisations in London, New York and Shanghai.

Our SaaS platform combines cutting-edge software with our expert research analysis to find our investment management, private equity, venture capital and corporate clients the most relevant and useful datasets for each individual use case.

Our team

Profile photo Rado Lipuš, CFA

Rado Lipuš, CFA

Founder and CEO Executive

Rado is the founder and CEO of Neudata. Prior to founding Neudata, Rado's work experience spans 20 years of leadership, sales management, FinTech and data innovation for the buy-side. Rado spent several years in quantitative portfolio construction and risk management at MSCI (Barra), S&P Capital IQ and CITE Investments. He has worked at leading financial services firms, and financial data and analytics providers including PerTrac, 2iQ Research, I/B/E/S and TIM Group.

Rado received his Master of Business Administration from the University of Graz, Austria and is a CFA charterholder.

Profile photo Daryl Smith, CFA

Daryl Smith, CFA

Head of Research (London) Executive Research

Daryl is Head of Research at Neudata. He and his team are responsible for researching and discovering alternative datasets for a wide range of asset managers and corporations worldwide. Prior to Neudata, Daryl spent five years as an equity research analyst at boutique investment firm Liberum across a number of sectors including Agriculture, Chemicals and Diversified Financials.

Prior to Liberum, Daryl worked at Goldman Sachs as an equity derivatives analyst and regulatory reporting strategist.

Daryl holds a Masters degree in Mechanical Engineering from the University of Bath and is a CFA charterholder.

Profile photo Ian Webster

Ian Webster

Managing Director (London) Executive Events Business Development

Ian leads the client group at Neudata, helping investors, consultancies and corporations source the very best datasets to help them make better decisions. Ian has spent the last eight years helping organisations from hedge funds to department stores get value out of traditional and alternative data. Ian has particular interest in how to find value from Consumer datasets such as browsing data or spending data - and how this should be done ethically and sustainably.

Ian holds an MA in Mathematics from the University of Oxford, and a Saltire Fellowship in Entrepreneurship from Babson College, Massachusetts.

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Piers Thompson

CTO (London) Executive Tech

Piers is the CTO of Neudata. Before joining Neudata, Piers held a range of technical leadership roles, most recently for Bank of America Merrill Lynch and UBS. Positions included Head of Research Data technology at UBS and Head of Global Markets Finance technology at BofAML. In addition to leading development teams in the financial services industry, Piers has also built teams and systems in domains including military aircraft, telecoms and network management.

Piers holds a BEng in Microelectronics from the University of Newcastle-upon-Tyne.

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Michael Hejtmanek

Vice President, Corporate Solutions (New York) Executive Business Development

Michael leads the corporate client group at Neudata.  He and his team work tirelessly to help corporate clients effectively identify and source external data from thousands of data vendors.  Michael has over twenty years of senior leadership experience at companies where he drove digital transformation and data-driven culture.  Most recently Michael ran sales and marketing at alternative data provider Sequentum, Inc.

Michael received his MBA from the Columbia Business School in New York.

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Sondra Campanelli

Head of News and Marketing (London) Executive News / Marketing

Sondra is the editor of Neudata's news platform. She covers the alternative data strategies of asset managers and data vendors, including new fund launches, product launches, fundraising, dataset usage and pricing. She takes a particular focus on legal, compliance and tax issues that impact buyers and sellers of alternative data.

She also heads up marketing for Neudata and is responsible for the firm's external marketing and communications strategies.

Prior to joining Neudata, Sondra reported on the machine learning and alternative data strategies of institutional investors for EQDerivatives/machineByte and commercial real estate debt markets for Real Estate Finance & Investment across the US, UK and Europe.

Sondra holds BA degrees in Economics and Public Communications from American University in Washington, D.C.

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Helena Yu

Head of Asia Research (Shanghai/Taipei) Research

Helena is the Head of Asia Research at Neudata. She covers APAC alternative data suppliers with a particular focus on China. Prior to Neudata, Helena worked as sales operation manager at UBS Evidence Lab and alternative data product manager at 86 Research and Juwai.com. Helena has also worked at Pacific Epoch as Co-Head of Research and senior TMT analyst.

Helena holds a Master's degree in Political Economy of Late Development from the London School of Economics.

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Marc Fulner

Product Manager (London) Executive Tech

Marc is the Senior Product Manager at Neudata and is responsible for bringing new
Alternative Data products to market as well as enhancing existing products to provide
the best user experience.
Marc is experienced in productizing new software technology, from concept to
production. He creates a technology differentiator that results in delivering winning
customer focussed applications. Marc has worked within B2B SaaS for the last ten
years; specialising in Business Intelligence, Customer Engagement and Social Media.
He has helped secure two Deloitte Technology Fast 50 Awards and two successful
exits.

Profile photo Elliot Worth

Elliot Worth

Product Manager (London) Executive Tech

Elliot Worth is a Product Manager at Neudata with over 20 years of experience in the financial services industry. He has held a variety of roles at leading financial services vendors such as FactSet, S&P Capital IQ and Thomson Financial. In his most recent role at FactSet, Elliot was responsible for the onboarding of 3rd party alternative data products to the Open:FactSet Marketplace.

Elliot holds an MSc in Information Technology (Business Information Systems) from Keele University and is a keen runner, having completed over 30 marathons and ultra-marathons.

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Dean Murphy

Commercial Director - Data Provider Products (London) Executive Events Business Development

Dean is responsible for leading, developing and expanding Neudata’s events programme. His role also includes considering new products and services Neudata can offer to data providers, including the future of the DP platform.

Having spent the last decade creating, building and scaling conference and content businesses within the FinTech and Energy sectors, Dean has worked with some of the most recognisable global brands on B2B events of all sizes. Dean co-founded two conference companies in 2013 and exited through acquisition in early 2020.

Dean holds a BA Hons degree in Theatre and Performance Studies from Warwick University.

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Sheetal Thakrar

Research Director (London) Research

Sheetal is a Research Director at Neudata. She has extensive work experience in a variety of roles across investment banking, asset management and fintech. Prior to Neudata, she worked at BlackRock where she held lead roles in analytics, solutions and engagement; most recently within the BlackRock Aladdin Sustainability Lab. Sheetal also spent twelve years at Deutsche Bank, where she developed their quantitative fund research toolkit as well as holding positions in portfolio management, hedge fund research and client insight.

Sheetal holds an MSc in Financial Engineering from Birkbeck, University of London, and a BSc in Mathematics from the University of Surrey.

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Julia Asri Meigh

Head of ESG Data Research (New York) Research

Julia has over four years of experience as an analyst and account manager in consulting and financial services. Prior to Neudata, Julia worked at Macrobond Financial, the Foresight Factory and Gatehouse Advisory Partners. As an analyst, she covered a broad range of topics and sectors, including consumer trends, retail investing and the global macroeconomy.

Julia holds an MSc in Economy, Risk and Society from the London School of Economics and a BA in Economics, Politics and Sociology from the University of Westminster.

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Barney Bruce-Smythe

Associate (London) Research

Barney joined Neudata in 2021 as an analyst, having previously worked for three years at an
executive search firm executing mandates across distribution and investment roles. During this time,
he also led the Asset Management Practice’s intelligence gathering and analytics. He holds an MA in
History from the University of St Andrews.

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Konstantinos Vafeidis

Senior Analyst (London) Research
Konstantinos joined the company as part of Neudata’s internship programme. He graduated from Queen Mary University with a Bachelor of Laws as well as a Master of Laws in Commercial and Corporate Law.
Throughout his studies, he has had work experiences in various disciplines of law; including pro bono placements with Reed Smith and Dentons in London and the Singaporean Law Society in Singapore, as well as corporate placements with Coca-Cola HBC in Russia and Shearman & Sterling in London. He also possesses academic and professional experience in the energy and technology industries, which will prove especially useful throughout his time at Neudata.
In his free time, Konstantinos is a basketball coach for young groups, as well as competes in amateur basketball leagues across London.
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Paris Tung

Senior Analyst (London) Research

Paris scouts data from mainly the Japanese market. Prior to Neudata, she worked as a project manager at Taishin Bank, Taipei, and as the supervisor of the corporate planning office at Hitachi Taiwan. Paris specialises in linguistics and informatics, holding an MBA/HEC Paris, MSc in Management of Information Systems/LSE and MA in Human Science (Informatics)/Waseda University. She is also a certified agile practitioner and Japanese-Chinese interpreter.

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Nick Ferguson

Content Editor (London) Research

Prior to joining Neudata, Nick was a freelance journalist reporting on fintech, investment banking, asset management and a broad range of other financial services. Nick was based in Hong Kong from 2000 to 2019, when he held editing roles at The American Lawyer, FinanceAsia, Asiamoney and International Financial Law Review. Nick has a BA in politics from Hull University.

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Ellen Johnson

Content Publisher (London) Research

Prior to joining Neudata, Ellen worked as an analyst at the Department of Homeland Security in Washington, DC and at Columbia University, working to help manage information and logistics. She holds a BA in International Relations from American University in Washington, DC. Ellen also graduated in 2023 with an MA in World History from Columbia University and an MSc (Distinction) in International History from the London School of Economics. Her historical archival research for her dissertation took place across two continents and focused on discourse surrounding politics in Peru. She is a former NCAA college athlete and is passionate about sport.

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Lucy Gao

Research Analyst (Shanghai) Research
Lucy is based in Shanghai. She is responsible for researching and discovering alternative datasets in China. Prior to Neudata, Lucy spent sixteen years as a principal researcher, translator, and news assistant for The Australian Financial Review’s China bureau. Prior to AFR, Lucy was a lecturer for graduate students at Zhongnan University of Economics and Law.

Lucy holds a Master's degree in English Education from Hubei University.

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Saima Jannath

Vendor Engagement Associate (London) Research

Saima graduated from Brunel University with a BSc in Anthropology and Sociology. She studied her Postgraduate degree at the University College of London. Prior to joining Neudata, she worked as a College Lecturer specialising in Social and Political Science.

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Nicholas Neary

Research Analyst (London) Research

Nicholas graduated with a B.A. in International Business from the Technological University Dublin. He has had professional experience working with KBC Bank Ireland Asset Management Division and as an intern with IBM Ireland European Digital Sales Team.

Nicholas is a Client focused entrepreneur with a passion for Business. He previously set up an e-commerce clothing business and today privately manages and runs a six-digit Investment Fund which he founded in August 2019, comprised of 30 members/investors.

Profile photo Danesh Kissoon

Danesh Kissoon

Research Analyst (London) Research

Danesh graduated from Queen Mary University of London in 2019 with a Bachelor of Laws.
Following the completion of his degree, he went on to sell telecommunications products
door- to- door. In 2020, he took on a Legal and Business Consultant role at SingleKey; a SaaS
start-up company venturing into the real estate insurance market based in Toronto, Canada.

Profile photo Alex Fidgeon-Keeler

Alex Fidgeon-Keeler

ESG Research Analyst (London) Research

Alex graduated from the University of York with a BA in Human Geography and Environment. His dissertation focused on the role of ESG disclosure on firm performance, stemming from an interest in the role ESG can play in adding value without compromising future sustainability and equitability.

Alex is a big football fan, and held elected leadership roles in his university football club.

Profile photo Liyana Reza

Liyana Reza

Research Analyst (London) Research

Liyana joined Neudata as a research analyst. Prior to this, she was working in a recruitment company focusing on placing M&A advisory bankers to investment banks; receiving exposure to UK/EMEA's hiring market and alternative investments.
Originally from Malaysia, she registered under FIMM as a Unit Trust Consultant in 2019. Liyana graduated from the University of Sussex in 2021 with BA (Hons) in Economics and International Relations with a focus on International Political Economy.

Profile photo Armaan Khan

Armaan Khan

Research Analyst (London) Research

Prior to joining Neudata, Armaan spent six months interning with the United Nations in Vienna where he conducted research and analysis on global human trafficking trends. Before that, he completed internships in the law and finance sectors in Dubai and Beijing. Armaan graduated in 2022 with a Master of Science in International Social and Public Policy from the London School of Economics and Political Science and holds a Bachelor of Laws from King’s College London. He is an avid ice-hockey player and enjoys learning Mandarin and Spanish in his free time.

Profile photo Keava Low

Keava Low

Research Analyst (London) Research

Keava is a Research Analyst at Neudata. Prior to Neudata Keava previously spent a year in Private Equity Advisory and Consulting, executing mandates across the private capital sector.  Keava holds an MA in International Relations from the University of St Andrews, with a focus on Political Violence.

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Siân Wallis-Green

Research Administration Manager (London) Research
As Neudata’s Research Administration Manager, Siân manages the client/researcher relationships from an administrative standpoint, ensuring all interactions happen smoothly and effectively. She is also responsible for assisting the research department in achieving their upcoming actions and responsibilities as well as improving existing processes within the department.
Prior to Neudata, Siân worked for 7 years at Winton Capital, before joining a spin off company: Hivemind Technologies. At Hivemind, Siân managed corporate responsibilities and the commitments made to clients. She ran the HR function, as well as all recruitment activities and coordinated ad-hoc internal and external projects.
Siân holds a joint honours modern languages degree in Spanish and French from the University of Leeds.
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Henry Scherman

Consulting Analyst (London) Research Business Development

Henry supports the Consulting arm at Neudata, informing and assisting data-owning firms to enter and better compete in the alternative-data market.

Henry formerly worked as a consultant in technology policy, helping tech firms navigate business-critical geopolitical shifts, changes in regulatory regimes, and new product launches that leveraged emerging technologies. Prior to his role as a consultant, Henry completed a Masters in conflict studies at the London School of Economics and a Scottish Masters in International Relations at the University of St Andrews.

Profile photo Francesco Picello

Francesco Picello

Business Development Manager (London) Business Development

Francesco was born in Rome, Italy, and grew up in Madrid, Spain. He graduated from Universidad Europea de Madrid with a Bachelor of Business Administration (BBA) and worked at The Italian Chamber of Commerce in Hong Kong & Macao before joining Neudata.

Francesco is passionate about sports, and enjoys his free time playing and watching football and tennis.

Profile photo Farah Ruthnam-Sandys

Farah Ruthnam-Sandys

Business Development Manager (London) Business Development

Farah started in the alternative data space by providing patent intelligence to public and private equity investors. In conjunction, Farah worked with corporate research & development departments from a broad range of industries.

Farah has an LLB in Law from Durham University.

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Saif Zia

Business Development Manager (London) Business Development

Saif is Business Development Manager for the Buyside in London. Prior to joining Neudata, Saif worked in Private Equity bringing vendor offerings to the investor community. Formerly an institutional equity research salesperson Saif has over 6 years of Capital Markets and Private Markets experience. Saif has held various positions with Barclays and more recently, Preqin.

Saif received a First Class BA Honours in Business Management.

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George Hawkins

Business Development Manager (London) Business Development

George graduated in 2021 with a BSc in Psychology from Goldsmiths, University of London. Prior to joining Neudata he gained experience working in B2B sales, Asset Management, and Hospitality.

He is also a keen rugby player, having toured the UK, parts of Continental Europe, and also South Africa.

Profile photo Benjamin White

Benjamin White

Business Development Executive (London) Business Development
Benjamin was born in London, England, but grew up in the United States. Benjamin graduated from the University of St. Andrews with a Honours degree in Management. Prior to joining Neutdata, he spent time in the biotech sector in sales and marketing. Benjamin also enjoys sailing where he competed internationally for the Scottish University Team through out Europe.
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Eric Evans

Business Development Manager (London) Business Development

Eric graduated from the University of Bath with an MSci in Sports and Exercise Science. Prior to joining Neudata, Eric gained experience working in sales roles within education and high-end retail industries during his studies.

Eric is passionate about sport and fitness, having competed at regional and national levels in football and athletics, respectively.

Profile photo Mashfik Quaderi

Mashfik Quaderi

Business Development Executive (London) Business Development

Mashfik is a MSc Finance and Marketing graduate from the University of Exeter. Since graduation Mashfik has gained experience in working within the MarTech and Hospitality industries.

He is also very keen on his entrepreneurial ventures; he and his friends run a Non-profitable organisation that helps underprivileged children of Dhaka to get access to recreational activities.

Profile photo Zoë Ellison

Zoë Ellison

Business Development Executive (London) Business Development
Zoë is a Business Development Executive at Neudata working with alternative data provider clients.
Zoë is a graduate from the University of St Andrews with an MA in International Relations. While at university, Zoë led a committee organising a 1000+ guest charity show, raising £30K for charity.
Profile photo Chris Kolb

Chris Kolb

Business Development Manager (New York) Business Development
Chris is a Business Development Manager out of New York for Neudata.

Before joining Neudata, Chris worked as a Business Development Manager at YipitData, managing relationships across a segment of global hedge fund clients. Prior to that, he worked at Cohn Reznick, holding various positions in assisting with Business Development efforts for their industry advisory practices.

Chris holds a B.S. in Marketing from The University of Alabama.

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Isabell Kospanos

Head of Marketing (Maternity Cover, London) News / Marketing
Isabell is the Interim Head of Marketing at Neudata. An entrepreneurial marketing all-rounder, Isabell has 15 years’ experience bringing technologies to market that truly inspire change, as part of high-growth start-ups and large organisations.
Prior to joining Neudata Isabell ran regional marketing functions at IBM, Emburse, VMWare and AirWatch.
In her free time, Isabell runs a German Saturday School.
Isabell holds a Masters degree from the University of Applied Sciences for International Business Relations in Austria.
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Phoebe Williams

Marketing Manager (London) News / Marketing

Phoebe is Neudata's Marketing Manager with a BA (Honours) Degree in English Literature from Queen Mary University of London. Before joining Neudata, Phoebe worked as a Marketing and Editorial Assistant within the Publishing industry, working with clients including Quentin Blake and Emma Bridgewater.

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Elita Aristocleous

Senior Events Project Manager (London) Events

Elita graduated with a BA in Events Management from Bournemouth University. She has previously worked within the not-for-profit sector as a Special Events Coordinator, assisting on large-scale fundraising events such as Annual Balls, Opera Events, and Mass Participation Sporting events. Through her events management experience, she has developed highly in areas such as project management and relationship building.

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Alex Reidegeld

Senior Events Project Manager (London) Events

Alex is an Event Project Manager responsible for putting together the program for Neudata events. He researches current key topics and identifies the most suitable speakers to make sure all events are relevant and a valuable investment for attendees.

He has over 10 years experience in event management and has previously worked with a wide variety of financial services companies, including asset and investment management, pensions, insurance and Fintechs. In addition to English, Alex also speaks fluent German.

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Mihaela Dicusara

Events Administrator (London) Events

Mihaela is a First-Class Events Management Graduate from London Metropolitan University. She has previously managed an online enterprise pitch competition aiming to help young creative entrepreneurs across seven countries. She is passionate about events and is currently organising a variety of social events for a faith community.

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Dean Gray

Senior Designer (UI/UX) (London) Tech
Dean is responsible for leading the design of our product experience and interface. Prior to joining Neudata, Dean has been a designer for over 10 years creating experiences for the web, SaaS products, apps, games and augmented/virtual reality.
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Daniel Littlewood

Lead Developer (London) Tech

Daniel is a lead software developer at Neudata, working primarily in Ruby on Rails. Prior to Neudata, he spent two years developing an online platform for maths education.

Daniel holds a BA in Mathematics from the University of Cambridge.

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Artemis Xenaki

Software Developer (London) Tech

Artemis worked as a Civil Engineer for over a decade, mainly focusing on project management of large scale projects (museums, music halls, etc).

Prior to Neudata she was working as a Software Developer for 2 years building a platform for legal transactional management.

Artemis holds a Masters degree in Civil Engineering from National Technical University of Athens and has graduated Makers Academy computer programming bootcamp.

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William McCumstie

Full Stack Ruby-on-Rails Developer (London) Tech
William is a full stack web developer at Neudata. Prior to Neudata he spent five years developing high performance computing applications.
William holds a BE in Chemical Engineering from The University of Queensland and BSc in Computer Science from Oregon State University.
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Sebastian Iorga

Full Stack Ruby-on-Rails Developer (London) Tech

Sebastian is a senior software developer, working primarily in Ruby on Rails. Prior to joining Neudata, he worked for seven years for a water industry publishing company, leading their development team and building web publishing tools. Sebastian holds a BA in Computer Science and Politics from Oberlin College.

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Edward Lau

Director of Business Intelligence (London) Tech

Edward is the Director of Business Intelligence at Neudata. Prior to joining Neudata, Edward worked at Pacific Epoch, an Asia-focused alternative data provider based in Shanghai, where he led new initiatives in data visualisation, data management and data delivery.

Originally from New Zealand, Edward was a corporate banking analyst before he moved to China. He holds a BCom (Hons) in Information Systems from the University of Auckland and has passed all three CFA exams.

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Simon Lee

Full Stack Ruby-on-Rails Developer (London) Tech

Simon is a full stack web developer at Neudata. Prior to Neudata he spent 3 years as a web developer building a mobile ordering and guest experience solution for the hospitality industry.

Originally from a Mechanical Engineering background, Simon has spent over a decade designing components and monuments for an aircraft interior company and holds a MEng degree in Mechanical Engineering from Exeter University.

Simon enjoys running, cycling and climbing, as well as playing music.

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Barbara Biernacka

Digital and Print Designer (London) Tech

Barbara is a Digital and Print Designer. Prior to joining Neudata, Barbara worked in marketing agencies and as an in-house graphic designer, focusing on App Store Optimisation, CRM, branding, digital and print collateral. She is passionate about helping companies elevate their brand, tell engaging stories and solve problems through design. Barbara holds a Bachelor’s degree in Art History from Adam Mickiewicz University in Poznan. She completed Art History course at University College London and Design programme at SWPS University of Social Sciences and Humanities.

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Lucy Currie

Operations Administrator (London) Operations

Lucy is Neudata's Operations Administrator and PA to the CEO/Founder, she is responsible for supporting Rado and the operational function of the business. Lucy graduated in Business Management and Human Resources from Edinburgh Napier University. She has experience in running a successful Personal Training business alongside her studies and has a love for all things fitness and people. Through running her own business, she has developed skills such as organisation, communication and relationship building.

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Rebecca O’Neill

HR Generalist (London) Operations

Rebecca is HR Generalist and is responsible for the entire human resources function at Neudata, from ensuring a seamless onboarding experience to implementing Neudata's policies and procedures.

Prior to Neudata Rebecca worked in Property Management for 8 years.

Rebecca holds a First-class BA Hons in Sociology.

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Peter Small

Finance Manager (London) Finance Operations

Peter is Finance Manager, being responsible for all finance matters at Neudata. Prior to Neudata, Peter spent 2.5 years working in various Finance roles at Cloud Kitchens, one of the fastest scaling companies globally. He also spent 3.5 years at EY, where he qualified as a Chartered Accountant. Peter holds a master's degree in civil engineering from The University of Nottingham and is a CA qualified accountant.

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Stephen Morse

Advisor (New York) Advisory Board

Stephen has a long career in entrepreneurial, disruptive businesses, especially in and around data, hedge funds, FinTech and business information services, including with firms that were acquired by, or are now a part of Barra/MSCI, Dow Jones, KCG and Twitter. As former Head of Global Financial Data Partnerships at Twitter, Stephen was responsible for all business with hedge funds, asset managers, banks, FinTech partners, platforms and other financial institutions. He joined via acquisition of Gnip, where he opened and ran the New York City office. Stephen now consults in the areas of AI and big and alternative data, including as an advisor to Neudata. Stephen is a CAIA® charterholder.

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Robert Benson

Advisor (London) Advisory Board

Dr Benson is an active investor in startup businesses, especially in the financial and data sectors. Prior to this he was the founder of Arete Consulting, a financial research and data business specialising in structured products. Before setting up Arete Consulting in 2001, he spent 13 years at HSBC in a variety of derivatives roles across foreign exchange, equity and interest rate markets. Dr Benson graduated with a BSc(Eng) in Mechanical Engineering from Queen Mary College, London, before going on to complete an Msc in Management Science and a PhD in Finance both at Imperial College, London.

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David Korol

Advisor (San Francisco) Advisory Board

David led Morgan Stanley’s West Coast Institutional Equity business for twenty-three of his thirty-one years at the firm. During that time, he was also a member of the Equity Commitment Committee,  a group responsible for vetting all public and private equity capital market's transactions. David holds an MBA from the Fuqua School of Business at Duke University and a BA In Economics from The University California at Berkeley. Additionally, he has served on The Posse Bay Area Board for the past seven years. David lives in Marin County CA with his family.