About us

Fintech firm Neudata was founded in 2016 with a simple mission — to provide asset managers with unbiased intelligence on the alternative data sources that could help their investment processes.

Since then, we have grown to a team of 40 alternative data scouts, software developers, events professionals, account managers and journalists serving leading global organisations in London, New York and Shanghai.

Our SaaS platform combines cutting-edge software with our expert research analysis to find our investment management, private equity, venture capital and corporate clients the most relevant and useful datasets for each individual use case.

Our team

Profile photo Rado Lipuš, CFA

Rado Lipuš, CFA

Founder and CEO Executive

Rado is the founder and CEO of Neudata. Prior to founding Neudata, Rado's work experience spans 20 years of leadership, sales management, FinTech and data innovation for the buy-side. Rado spent several years in quantitative portfolio construction and risk management at MSCI (Barra), S&P Capital IQ and CITE Investments. He has worked at leading financial services firms, and financial data and analytics providers including PerTrac, 2iQ Research, I/B/E/S and TIM Group.

Rado received his Master of Business Administration from the University of Graz, Austria and is a CFA charterholder.

Profile photo Daryl Smith, CFA

Daryl Smith, CFA

Head of Research (London) Managing Director Executive Research

Daryl is Head of Research at Neudata. He and his team are responsible for researching and discovering alternative datasets for a wide range of asset managers and corporations worldwide. Prior to Neudata, Daryl spent six years as an equity research analyst at boutique investment firm Liberum across a number of sectors including Agriculture, Chemicals and Diversified Financials.

Prior to Liberum, Daryl worked at Goldman Sachs as an equity derivatives analyst and regulatory reporting strategist.

Daryl holds a Masters degree in Mechanical Engineering from the University of Bath and is a CFA charterholder.

Profile photo Ian Webster

Ian Webster

Managing Director (London) Managing Director Executive Events Business Development

Ian leads the client group at Neudata, helping investors, consultancies and corporations source the very best datasets to help them make better decisions. Ian has spent the last eight years helping organisations from hedge funds to department stores get value out of traditional and alternative data. Ian has particular interest in how to find value from Consumer datasets such as browsing data or spending data - and how this should be done ethically and sustainably.

Ian holds an MA in Mathematics from the University of Oxford, and a Saltire Fellowship in Entrepreneurship from Babson College, Massachusetts.

Profile photo Piers Thompson

Piers Thompson

CTO (London) Executive Tech

Piers is the CTO of Neudata. Before joining Neudata, Piers held a range of technical leadership roles, most recently for Bank of America Merrill Lynch and UBS. Positions included Head of Research Data technology at UBS and Head of Global Markets Finance technology at BofAML. In addition to leading development teams in the financial services industry, Piers has also built teams and systems in domains including military aircraft, telecoms and network management.

Piers holds a BEng in Microelectronics from the University of Newcastle-upon-Tyne.

Profile photo Sondra Campanelli

Sondra Campanelli

Head of News and Marketing (London) Executive News / Marketing

Sondra is the editor of Neudata's news platform. She covers the alternative data strategies of asset managers and data vendors, including new fund launches, product launches, fundraising, dataset usage and pricing. She takes a particular focus on legal, compliance and tax issues that impact buyers and sellers of alternative data.

She also heads up marketing for Neudata and is responsible for the firm's external marketing and communications strategies.

Prior to joining Neudata, Sondra reported on the machine learning and alternative data strategies of institutional investors for EQDerivatives/machineByte and commercial real estate debt markets for Real Estate Finance & Investment across the US, UK and Europe.

Sondra holds BA degrees in Economics and Public Communications from American University in Washington, D.C.

Profile photo Helena Yu

Helena Yu

VP (China) Research

Helena is responsible for discovering and researching China-related alternative datasets for a wide range of asset managers worldwide. Prior to Neudata, Helena worked as sales operation manager at UBS Evidence Lab and alternative data product manager at 86 Research and Juwai.com. Helena has also worked at Pacific Epoch as Co-Head of Research and senior TMT analyst.

Helena holds a Masters degree in Political Economy of Late Development from the London School of Economics.

Profile photo Marc Fulner

Marc Fulner

Product Manager (London) Executive Tech

Marc is the Senior Product Manager at Neudata and is responsible for bringing new
Alternative Data products to market as well as enhancing existing products to provide
the best user experience.
Marc is experienced in productizing new software technology, from concept to
production. He creates a technology differentiator that results in delivering winning
customer focussed applications. Marc has worked within B2B SaaS for the last ten
years; specialising in Business Intelligence, Customer Engagement and Social Media.
He has helped secure two Deloitte Technology Fast 50 Awards and two successful

Profile photo Dean Murphy

Dean Murphy

Global Events Director (London) Executive Events

Dean is responsible for leading, developing and expanding Neudata’s events programme.

Having spent the last decade creating, building and scaling conference and content businesses within the FinTech and Energy sectors, Dean has worked with some of the most recognisable global brands on B2B events of all sizes. Dean co-founded two conference companies in 2013 and exited through acquisition in early 2020.

Dean holds a BA Hons degree in Theatre and Performance Studies from Warwick University.

Profile photo Julia Asri Meigh

Julia Asri Meigh

VP of ESG Research (London) Research

Julia has over four years of experience as an analyst and account manager in consulting and financial services. Prior to Neudata, Julia worked at Macrobond Financial, the Foresight Factory and Gatehouse Advisory Partners. As an analyst, she covered a broad range of topics and sectors, including consumer trends, retail investing and the global macroeconomy.

Julia holds an MSc in Economy, Risk and Society from the London School of Economics and a BA in Economics, Politics and Sociology from the University of Westminster.

Profile photo Jonathan Eliot

Jonathan Eliot

Business Development Manager (New York) Business Development

Jonathan is Business Development Manager for the Buyside in New York. Prior to joining Neudata, Jonathan worked in the Data industry bringing vendor offerings to the investor community. Formerly an institutional research salesperson and trader focused on domestic equities. Jonathan has over 20 years of Capital Markets, Data and Technology experience. Jonathan has held various positions with BAML, Fidelity Capital Markets, J P Morgan and Avian Securities/Topeka Capital Markets. 

Jonathan received a BA in Economics and History from the University of Colorado at Boulder.

Profile photo Barney Bruce-Smythe

Barney Bruce-Smythe

Analyst (London) Research

Barney joined Neudata in 2021 as an analyst, having previously worked for three years at an
executive search firm executing mandates across distribution and investment roles. During this time,
he also led the Asset Management Practice’s intelligence gathering and analytics. He holds an MA in
History from the University of St Andrews.

Profile photo Kathryn Forde

Kathryn Forde

Senior Analyst (London) Research

As a senior analyst on Neudata's research team, Kathryn is responsible for scouting alternative datasets for institutional investors that can be applied to micro or macro use cases. Her areas of research interest include sources of consumer and B2B transactional data (e.g. credit/debit card transactions, POS systems, e-receipts), institutional and retail flow data, and the wider alternative data landscape. Further areas of expertise include the healthcare sector and cryptoassets.

Kathryn holds a BA in Russian Studies and Classics from the University of Edinburgh and a BSc Hons in Economics and International Relations from the Open University. She is currently working towards attaining CFA designation.

Profile photo Chashaka Wimalaweera

Chashaka Wimalaweera

Senior Analyst (London) Research

As part of Neudata's research team, Chash is responsible for scouting alternative datasets for institutional investors. Her areas of data research include oil and gas, soft commodities, real estate, technology, and the wider alternative data landscape

Chash previously worked as a business analyst at Craft, a data analytics firm in London. Prior to this, she held roles at KPMG in the Tax & Pension division, and at J.P.Morgan in the Global Fixed Income division.

Chash is a graduate from University College London, with a first class honours in Management Science.

Profile photo Sunny Tran

Sunny Tran

Analyst (London) Research

Sunny holds an MSc in Risk and Finance from the University of Southampton. Prior to that, she graduated with a BSc in Business & Finance and a BS in Studio Art from Skidmore College, New York. At Neudata, Sunny leverages on the analytical skill sets acquired through her academic studies and previous experiences as a metadata researcher in Canada and USA. In her free time, she enjoys volunteering in local charities.

Profile photo Toms Pless

Toms Pless

Analyst (London) Research

Tom is working towards a BSc in Business Administration from Minerva Schools at KGI, San Francisco. Prior to joining Neudata, he worked at Minerva Project as a Research Assistant and interned at Unilever as a Data Analyst.
In his free time, Tom enjoys bouldering, running, and learning more about sustainability.

Profile photo Lauren Woodfin

Lauren Woodfin

Analyst (London) Research

Lauren is a recent graduate from University College London, with a Msc in Global Migration. Prior to this she attained her undergraduate degree at the University of Leeds in English and Film Studies with a research focus on postcolonial texts. As demonstrated through her studies, Lauren has an interest in literature and climate governance from a migration perspective, which she continues to explore in her spare time. Her previous work experience is in assisting the implementation of online events at Oxford University Press

Profile photo Annabelle Mamphey

Annabelle Mamphey

Analyst (London) Research

Annabelle recently graduated from the University of Surrey with an MSc in Criminology, Cybercrime and Cybersecurity. She also holds a BA degree in Sociology from the University of Leicester.

Prior to joining Neudata, she spent time assisting in research within law enforcement, with a specific focus on using data-driven approaches to inform policy. Annabelle has a particular interest in using technology to undertake research and enjoys learning about artificial intelligence within data analysis.

Profile photo Konstantinos Vafeidis

Konstantinos Vafeidis

Analyst (London) Research
Konstantinos has recently joined the company as part of Neudata’s internship programme. He graduated from Queen Mary University with a Bachelor of Laws as well as a Master of Laws in Commercial and Corporate Law. 
Throughout his studies, he has had work experiences in various disciplines of law; including pro bono placements with Reed Smith and Dentons in London and the Singaporean Law Society in Singapore, as well as corporate placements with Coca-Cola HBC in Russia and Shearman & Sterling in London. He also possesses academic and professional experience in the energy and technology industries, which will prove especially useful throughout his time at Neudata. 
In his free time, Konstantinos is a basketball coach for young groups, as well as competes in amateur basketball leagues across London.
Profile photo Haotian Zhang

Haotian Zhang

Analyst (China) Research
Haotian spent his college time in Portland and Williamsburg. He also holds a Master of Accounting degree from the University of North Carolina at Chapel Hill. His research interests include firms' prosocial behaviour and impact investing. He has been working on several research projects regarding corporate governance, CSR/ESG, and supply chain risk using alternative datasets.
Profile photo Francesco Picello

Francesco Picello

Business Development Executive (London) Business Development

Francesco was born in Rome, Italy, and grew up in Madrid, Spain. He graduated from Universidad Europea de Madrid with a Bachelor of Business Administration (BBA) and worked at The Italian Chamber of Commerce in Hong Kong & Macao before joining Neudata.

Francesco is passionate about sports, and enjoys his free time playing and watching football and tennis.

Profile photo Farah Asghar-Sandys

Farah Asghar-Sandys

Business Development Executive (London) Business Development

Farah started in the alternative data space by providing patent intelligence to public and private equity investors. In conjunction, Farah worked with corporate research & development departments from a broad range of industries.

Farah has an LLB in Law from Durham University.

Profile photo Nicholas Neary

Nicholas Neary

Business Development Executive (London) Business Development

Nicholas graduated with a B.A. in International Business from the Technological University Dublin. He has had professional experience working with KBC Bank Ireland Asset Management Division and as an intern with IBM Ireland European Digital Sales Team.

Nicholas is a Client focused entrepreneur with a passion for Business. He previously set up an e-commerce clothing business and today privately manages and runs a six-digit Investment Fund which he founded in August 2019, comprised of 30 members/investors.

Profile photo Alice Miracoli

Alice Miracoli

Customer Success Manager (London) Business Development

Prior to Neudata, Alice spent 5 years in the financial services industry working as an Account Manager at AlphaSights where she was responsible for serving Fortune 500 enterprise clients across all industries in the EMEA region. She also worked for a private equity firm as a Consultant.

Alice holds a BA Hons degree in Spanish and History of Art from UCL.


Profile photo Mark Hulbert

Mark Hulbert

Business Development Executive (London) Business Development

Mark is a recent graduate with a BSc in Retail, Marketing and Management from Loughborough University. Prior to joining Neudata, Mark gained experience working in the Real Estate Investment sector.

 Mark is also a keen sportsman and has represented his country, Zimbabwe, at age group level in both cricket and rugby.

Profile photo Saima Jannath

Saima Jannath

Content Publisher (London) Research

Saima graduated from Brunel University with a BSc in Anthropology and Sociology. She studied her Postgraduate degree at the University College of London. Prior to joining Neudata, she worked as a College Lecturer specialising in Social and Political Science.

Profile photo Phoebe Williams

Phoebe Williams

Content and Email Marketing Associate (London) News / Marketing

Phoebe is the Content & Email Marketing Associate with a BA Honours Degree in English Literature from Queen Mary University of London. Before joining Neudata, Phoebe worked as both a Marketing Assistant and an Editorial Assistant within the Publishing industry, working with clients such as Quentin Blake and Emma Bridgewater. She has avid interests in literature, music, art, fashion and history and runs a blog in her personal time.

Profile photo Katie Hafford

Katie Hafford

Events Project Manager (London) Events

Katie holds a first-class degree in BA Marketing from Leeds Beckett University. Prior to Neudata, Katie worked at Teradata as an International Marketing assistant with particular focus on EMEA and the Nordic regions and directed at a Summer camp in Philadelphia.

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Elita Aristocleous

Event Management Executive (London) Events

Elita graduated with a BA in Events Management from Bournemouth University. She has previously worked within the not-for-profit sector as a Special Events Coordinator, assisting on large-scale fundraising events such as Annual Balls, Opera Events, and Mass Participation Sporting events. Through her events management experience, she has developed highly in areas such as project management and relationship building.

Profile photo Ade Aiyedun

Ade Aiyedun

Business Analyst (London) Events

Ade has completed a degree in Economics with Business Management from London South Bank University, achieving a first-class degree. Before working for Neudata she worked with the Enterprise & Innovation team at University. Ade enjoys learning about behavourial economics, Macroeconomic policies and new technology.

Profile photo Daniel Littlewood

Daniel Littlewood

Software Developer (London) Tech

Daniel is a software developer at Neudata, working primarily in Ruby on Rails. Prior to Neudata, he spent two years developing an online platform for maths education.

Daniel holds a BA in Mathematics from the University of Cambridge.

Profile photo Artemis Xenaki

Artemis Xenaki

Software Developer (London) Tech

Artemis worked as a Civil Engineer for over a decade, mainly focusing on project management of large scale projects (museums, music halls, etc).

Prior to Neudata she was working as a Software Developer for 2 years building a platform for legal transactional management.

Artemis holds a Masters degree in Civil Engineering from National Technical University of Athens and has graduated Makers Academy computer programming bootcamp.

Profile photo Thomas Brook

Thomas Brook

Software Developer (London) Tech

Thomas was previously a microbiologist looking at alternatives to antibiotics at the University of Westminster.

Prior to Neudata, he worked for two years as a web developer, focusing on integrating API payment systems for subscription services.

Thomas holds a BSc of Biochemistry from the University of East Anglia and graduated from the WeGotCoders web development bootcamp.

Profile photo Dean Gray

Dean Gray

Designer (UI/UX) (London) Tech
Dean is responsible for leading the design of our product experience and interface. Prior to joining Neudata, Dean has been a designer for over 10 years creating experiences for the web, SaaS products, apps, games and augmented/virtual reality.
Profile photo William McCumstie

William McCumstie

Full Stack Ruby-on-Rails Developer (London) Tech
William is a full stack web developer at Neudata. Prior to Neudata he spent five years developing high performance computing applications.
William holds a BE in Chemical Engineering from The University of Queensland and BSc in Computer Science from Oregon State University.
Profile photo Alexandra Jerman

Alexandra Jerman

Editor (London) Research
Ali studied Spanish and French at Exeter University, and has diplomas from the Sorbonne and the University of Salamanca. She has twenty years experience of freelance proofreading and editing for communications agencies, on material as diverse as a recent BBC Annual Report, academic papers and design industry material. Ali also spent many years working as a professional actress, having studied theatre at post-graduate level.
Profile photo Sara Corda

Sara Corda

Office Manager and PA to the Founder and CEO (Maternity cover) (London) Operations

Sara is Office Manager and PA to Rado Lipus at Neudata (Maternity cover). Sara has 6 years experience as a PA and she is responsible for assisting in the day to day operations at Neudata.

Profile photo Rebecca O’Neill

Rebecca O’Neill

Office Manager and PA to the Founder and CEO (London) Operations

Rebecca is Office Manager and PA to the Founder and CEO Rado Lipus at Neudata. Rebecca is responsible for the operational function at Neudata. Prior to Neudata Rebecca worked in Property Management for 8 years.

Rebecca holds a first class BA Hons in Sociology.

Profile photo Robert Benson

Robert Benson

Advisor (London) Advisory Board

Dr Benson is an active investor in startup businesses, especially in the financial and data sectors. Prior to this he was the founder of Arete Consulting, a financial research and data business specialising in structured products. Before setting up Arete Consulting in 2001, he spent 13 years at HSBC in a variety of derivatives roles across foreign exchange, equity and interest rate markets. Dr Benson graduated with a BSc(Eng) in Mechanical Engineering from Queen Mary College, London, before going on to complete an Msc in Management Science and a PhD in Finance both at Imperial College, London.

Profile photo Stephen Morse

Stephen Morse

Advisor (New York) Advisory Board

Stephen has a long career in entrepreneurial, disruptive businesses, especially in and around data, hedge funds, FinTech and business information services, including with firms that were acquired by, or are now a part of Barra/MSCI, Dow Jones, KCG and Twitter. As former Head of Global Financial Data Partnerships at Twitter, Stephen was responsible for all business with hedge funds, asset managers, banks, FinTech partners, platforms and other financial institutions. He joined via acquisition of Gnip, where he opened and ran the New York City office. Stephen now consults in the areas of AI and big and alternative data, including as an advisor to Neudata. Stephen is a CAIA® charterholder.