About us

Helena is the Head of Asia Research at Neudata. She covers APAC alternative data suppliers with a particular focus on China. Prior to Neudata, Helena worked as sales operation manager at UBS Evidence Lab and alternative data product manager at 86 Research and Juwai.com. Helena has also worked at Pacific Epoch as Co-Head of Research and senior TMT analyst.

Helena holds a Master's degree in Political Economy of Late Development from the London School of Economics.

Sheetal is a Research Director at Neudata. She has extensive work experience in a variety of roles across investment banking, asset management and fintech. Prior to Neudata, she worked at BlackRock where she held lead roles in analytics, solutions and engagement; most recently within the BlackRock Aladdin Sustainability Lab. Sheetal also spent twelve years at Deutsche Bank, where she developed their quantitative fund research toolkit as well as holding positions in portfolio management, hedge fund research and client insight.

Sheetal holds an MSc in Financial Engineering from Birkbeck, University of London, and a BSc in Mathematics from the University of Surrey.

Julia has over four years of experience as an analyst and account manager in consulting and financial services. Prior to Neudata, Julia worked at Macrobond Financial, the Foresight Factory and Gatehouse Advisory Partners. As an analyst, she covered a broad range of topics and sectors, including consumer trends, retail investing and the global macroeconomy.

Julia holds an MSc in Economy, Risk and Society from the London School of Economics and a BA in Economics, Politics and Sociology from the University of Westminster.

Barney joined Neudata in 2021 as an analyst, having previously worked for three years at an
executive search firm executing mandates across distribution and investment roles. During this time,
he also led the Asset Management Practice’s intelligence gathering and analytics. He holds an MA in
History from the University of St Andrews.

Annabelle joined Neudata in 2021 and focuses on scouting alternative datasets for clients. As an analyst, she covers a range of topics and sectors, including healthcare, tech and NLP.

Before joining Neudata, she spent time assisting in research within law enforcement, focusing on using data-driven approaches to inform policy. Annabelle has a particular interest in using technology to undertake research and enjoys learning about artificial intelligence within alternative data use cases.

Annabelle also has an MSc in Cybersecurity from the University of Surrey and a BA in Sociology from the University of Leicester.

Paris scouts data from mainly the Japanese market. Prior to Neudata, she worked as a project manager at Taishin Bank, Taipei, and as the supervisor of the corporate planning office at Hitachi Taiwan. Paris specialises in linguistics and informatics, holding an MBA/HEC Paris, MSc in Management of Information Systems/LSE and MA in Human Science (Informatics)/Waseda University. She is also a certified agile practitioner and Japanese-Chinese interpreter.

Prior to joining Neudata, Nick was a freelance journalist reporting on fintech, investment banking, asset management and a broad range of other financial services. Nick was based in Hong Kong from 2000 to 2019, when he held editing roles at The American Lawyer, FinanceAsia, Asiamoney and International Financial Law Review. Nick has a BA in politics from Hull University.

Lucy holds a Master's degree in English Education from Hubei University.

Saima graduated from Brunel University with a BSc in Anthropology and Sociology. She studied her Postgraduate degree at the University College of London. Prior to joining Neudata, she worked as a College Lecturer specialising in Social and Political Science.

Nicholas graduated with a B.A. in International Business from the Technological University Dublin. He has had professional experience working with KBC Bank Ireland Asset Management Division and as an intern with IBM Ireland European Digital Sales Team.

Nicholas is a Client focused entrepreneur with a passion for Business. He previously set up an e-commerce clothing business and today privately manages and runs a six-digit Investment Fund which he founded in August 2019, comprised of 30 members/investors.

Danesh graduated from Queen Mary University of London in 2019 with a Bachelor of Laws.
Following the completion of his degree, he went on to sell telecommunications products
door- to- door. In 2020, he took on a Legal and Business Consultant role at SingleKey; a SaaS
start-up company venturing into the real estate insurance market based in Toronto, Canada.

Alex graduated from the University of York with a BA in Human Geography and Environment. His dissertation focused on the role of ESG disclosure on firm performance, stemming from an interest in the role ESG can play in adding value without compromising future sustainability and equitability.

Alex is a big football fan, and held elected leadership roles in his university football club.

Jooha is a Research Analyst at Neudata. She mainly discovers and researches datasets in South Korea. Prior to joining the company, she worked as a merchandise planner in the fashion industry. She particularly focused on research and analysis of Mainland China and South Korea’s consumer insights and market tendencies. Also, on a quarterly basis, she wrote Mainland China’s sales reviews and developed merchandise strategies based on sales data.

Liyana joined Neudata as a research analyst. Prior to this, she was working in a recruitment company focusing on placing M&A advisory bankers to investment banks; receiving exposure to UK/EMEA's hiring market and alternative investments.
Originally from Malaysia, she registered under FIMM as a Unit Trust Consultant in 2019. Liyana graduated from the University of Sussex in 2021 with BA (Hons) in Economics and International Relations with a focus on International Political Economy.

Prior to joining Neudata, Armaan spent six months interning with the United Nations in Vienna where he conducted research and analysis on global human trafficking trends. Before that, he completed internships in the law and finance sectors in Dubai and Beijing. Armaan graduated in 2022 with a Master of Science in International Social and Public Policy from the London School of Economics and Political Science and holds a Bachelor of Laws from King’s College London. He is an avid ice-hockey player and enjoys learning Mandarin and Spanish in his free time.

Keava is a Research Analyst at Neudata. Prior to Neudata Keava previously spent a year in Private Equity Advisory and Consulting, executing mandates across the private capital sector.  Keava holds an MA in International Relations from the University of St Andrews, with a focus on Political Violence.

Isabella graduated from the University of Cambridge with an MPhil in Theoretical and Applied Linguistics. She also holds a First-Class BA Hons Linguistics degree from the University of Manchester.

Alongside her studies, Isabella gained a wide range of data analysis and research experience from a variety of internships including a crosslinguistic Typology project, and a student experience improvement project.

Whilst at Cambridge Isabella took up rowing and competed for her college, winning Blades at Lent Bumps. She is also a keen dancer having danced professionally before attending university.