The cold, hard reality of selling data: 7 pitfalls to avoid

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In this webinar, Wayne Eckerson and Michael Hejtmanek explore the top pitfalls organisations face when attempting to monetize data, drawing on practical experience and real-world examples.

You will learn how to overcome these 7 pitfalls:

1. Assuming your data is valuable — without proof

2. Thinking your data is ‘ready’ when it’s not

3. Underestimating internal resistance

4. Overlooking legal, privacy or compliance risks until it’s too late

5. Building the wrong product — one that’s interesting, but not useful

6. Failing to treat data like a real product

7. Treating monetization as a one-off project, not an ongoing process