An alternative data primer for SaaS investors
Slack, CrowdStrike, and PagerDuty – three SaaS companies have already gone public this year, and we are only halfway through 2019. For institutional investors that are active in this market, or simply curious about the space, we discuss some alternative approaches (and, of course, alternative datasets!) that could shed light on adoption, churn rates, recurring revenue, and acquisition costs of SaaS providers.