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Clickstream data: The authoritative guide for data buyers and sellers

There are big bucks in clicks. Clickstream data provides insight into web traffic and an individual’s online user journey which can be used to help understand consumer behaviour. Consumer habits, conversion rates, search activity… Even the likelih...

New Blog 17 Mar 2023
Foot traffic data: The authoritative guide for data buyers and sellers

Foot traffic data has emerged as a leading category within alternative data in recent years. It has a broad range of uses, from monitoring the performance of bricks-and-mortar retailers to understanding trends in tourism, real estate and even demo...

Blog 27 Feb 2023
A beginner’s guide to alternative data

What is data? For a newcomer to our space, the term ‘alternative data’ can sound overly technical, but it can actually be explained very simply. Let’s start by first defining ‘data’ itself. Broadly, data can be thought of as information that’s col...

Blog 5 Oct 2022
How corporations use external data

Corporations that are solely focused on internal data sources are leaving gaps in the information-gathering process. There is great value in utilising multiple sources of traditional and non-traditional information to give companies an edge over t...

Blog 18 Aug 2022
Marketing your data – How to find buyers

Once you have decided that monetising and selling data is a good strategy, the next step is to market it. The marketing strategy surrounding your data is just as important as the data itself, since you need to determine your target client audience...

Blog 4 Aug 2022
Selling data to investment managers – What you need to know

Are you looking to sell your alternative data to hedge funds, private equity firms, venture capital firms, investment managers and corporations? There are many ways to monetise your data and there are many factors that you should consider when exp...

Blog 27 Jul 2022
The authoritative guide to data scouting

What is Data Scouting? Data scouting is the process of finding new and interesting data sources that can help companies advance key business objectives, whether that’s gaining an advantage over competitors or generating alpha within their investme...

Blog 18 Jul 2022
The authoritative guide to consumer transaction data

Arguably the most popular data category within alternative data, the consumer transaction data space is multi-faceted and encompasses a range of data sub-categories from e-receipts and point-of-sale data to credit and debit card data. Data users f...

Blog 28 Jun 2022

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