In this report, we provide a lay of the land by outlining the various sub-categories, their different applications and the key vendors to know.

We continue to observe sustained interest in corporate advertising spend datasets since we first covered an unprecedented spike in investor interest in 4Q19. In this intelligence article, we revisit specific datasets, client uptake, and use case applicability in a discussion of our refined view of the data landscape.

First, with trade sanctions, and now with the global pandemic, the demand for semiconductors has been steadily surging beyond available capacity. In 2021, the surge has culminated with a shortage that has brought numerous industries to its knees by a tiny, yet ubiquitous, electronic product. In this report, we highlight datasets for readers hoping to navigate this global chip shortage and gain insight into the current state of the semiconductor industry.

Consumer transactional data is undisputedly the most popular type of dataset among Neudata platform users. It is time to review how the payment habits of China’s consumers have been shifting over the past few years and examine the limitations of the current consumer purchase datasets. We will also explore the next frontier of consumer spending data in China.