The consumer transaction data category is arguably the most popular within the alternative data space. It’s also multi-faceted, encompassing a range of data sub-categories, from e-receipts and POS data to the particularly well-adopted credit and debit card data. In this piece, we provide a lay of the land by outlining the various sub-categories, their different applications, and the key vendors to know.
Disclaimer: Experienced users of consumer transaction data may find more value in our deeper dives into particular sub-categories of data – please see our list of related reading to the right.
WHAT IS CONSUMER TRANSACTION DATA AND WHY IS IT INTERESTING?