The next frontier of China’s consumer transactional data

Helena Yu, Head of Asia Research (Shanghai/Taipei)

Neudata Intelligence
Post feature

Consumer transactional data is undisputedly the most popular type of dataset among Neudata platform users. It is time to review how the payment habits of China’s consumers have been shifting over the past few years and examine the limitations of the current consumer purchase datasets. We will also explore the next frontier of consumer spending data in China.

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