With 2026 only a few weeks away, we examine five potential trends we think will play an outsized role in the data landscape next year, looking at topics such as the increasing popularity of social media data, to tracking the evolution of AI.

Here, we look back at 2025’s alternative (and traditional) data landscape. Below, we examine some major developments and discuss how investors have adapted.

We surveyed the top alternative data providers to establish which of them work with the sell-side, the restrictions they apply, and which datasets may offer unique insights.

K-pop is not only a defining part of South Korea’s culture, but also a key contributor to its economy. This report outlines datasets investors can use to forecast entertainment revenues and offers frameworks applicable to other major music markets globally.

Given the current market uncertainty, investors are turning to volatility data to understand potential price movements. In this report, we provide an overview of volatility and highlight different third-party vendors in the space.

AI is reshaping research platforms, but not all tools deliver real value. This report explores how institutional investors can assess genuine AI capabilities and impact.

Three case studies showing how private equity firms use alternative data to source deals, improve due diligence and unlock value creation in 2025’s competitive investment landscape.

Retail flow data has become an increasingly valuable tool for hedge funds to understand individual trade activity. In this report, we explore recent developments with S&P’s offerings.

Taking the results from networking sessions at our Traditional and Market Data Summit as a jumping-off point, we explore the latest and most interesting products and vendors within the market data space.

China’s payment landscape is shifting fast – online payments surge as card payments decline. We explore how this reshapes the country’s consumer data ecosystem.