K-pop is not only a defining part of South Korea’s culture, but also a key contributor to its economy. This report outlines datasets investors can use to forecast entertainment revenues and offers frameworks applicable to other major music markets globally.

Korean pop (K-pop) has expanded Korea’s global influence, boosting exports and tourism. Korean entertainment (K-entertainment) agencies operate across multiple business segments, including music production, K-drama, film and more. However, as the majority of the industry’s revenue is derived from music-related activities, we will focus primarily on the music business. 

This report outlines datasets that can be used to forecast the revenues of Korean entertainment companies and to assess the broader economic impact of K-pop music.