Consumer transactional data directly reflects rises and falls in revenues of companies in the consumer goods industry, and it has always been the most popular type of dataset among Neudata Scout users. The landscape of Chinese consumer transactional data has changed since our last update in 2021. We’ve observed changes in players in the data supply chain, as Chinese consumers, regulators and payment solution providers make different decisions to reshape the payment industry.

As such, in this report, we will:

• Review the status of the Chinese payment industry
• Discuss the changes in Chinese consumer transactional data

CONSUMERS SHIFTING AWAY FROM CARD PAYMENTS

In 2024, online payments* contributed to RMB 3,758tn of transactions in China, while card payments contributed to approximately a quarter of that, with an 8.53% YoY decline compared to 2023. Online payments now dominate the payment scene.