With 2026 only a few weeks away, we examine five potential trends we think will play an outsized role in the data landscape next year, looking at topics such as the increasing popularity of social media data, to tracking the evolution of AI. In doing so, we hope to provide a glimpse into what the new year holds for data markets.

DATA MARKET TRENDS THAT COULD SHAPE 2026

1. Popularity of data related to information technology

While data designed to track the implementation of technologies related to AI has been popular over the past few years, the interest in this kind of data reached a new high point this year. There are no signs this interest will dry up in 2026.

In fact, it is likely this kind of data will continue to grow in popularity as investors try to figure out who the winners of the AI-race will be. Funding rounds related to AI continue to set records, and as market adoption shifts and consolidates, investors will be looking to understand how these moves are impacting markets.