US retail footfall traffic during the 2017 holiday season
Using alternative data sourced from a provider on Neudata's platform, this study analyses foot traffic across the top 7 US retail stores over the 2017 holiday period (Walmart, Target, The Home Depot, Lowe’s Home Improvement, Verizon Wireless, Sprint and Best Buy). We identify what we believe to be the most interesting conclusions and limitations of the study.