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Amazon.com as an alternative data source

We summarise the different ways investors can track a consumer’s journey on Amazon.com, using the website’s own publicly available data. We also discuss several off-the-shelf datasets that are currently available in the market.

SEARCHES                                                                                                                

We begin with the first action that any user visiting Amazon will do: type something into the search bar. Whether it’s a bar of soap made specifically for left-handed people or wine for cats, online searches can be a useful way to get into the mind of a consumer.

Specifically, looking at what keywords are being searched by the average consumer, and at what volume, can help investors understand purchase intentions and trends. One provider that offers such data is

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