Understanding South Korea’s ecommerce landscape through alternative data

Lucy Gao, Research Analyst (Shanghai)

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South Korean ecommerce platforms have experienced a surge in business during the past three years as consumer transactions have shifted online. This includes new platforms, emerging in the wake of the pandemic, that threaten to disrupt the existing ecommerce champions. In this report, we explore alternative datasets that help in understanding the ecommerce industry in South Korea, as well as the shifts in the country’s overall retail landscape.

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