Quantifying East Asia’s loneliness economy

Paris Tung, Associate (London)

Neudata Intelligence
Post feature

Demographic shifts and pandemic-influenced lifestyle changes have given rise to new patterns of solo consumption, connection and companionship. Dubbed the loneliness economy, this growing sector of society is creating opportunities for many brands and companies. In this report, we highlight datasets that can help detect and analyse trends among East Asia’s growing number of singletons.

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