Three alt data takeaways from Apple’s WWDC22

Barney Bruce-Smythe, Senior Associate (London)

Neudata Intelligence
Post feature

Last week, Apple held its annual Worldwide Developer Conference. Over the five days, the group shared several new developments – some expected, others not so much. In this Intelligence report, we summarise three key takeaways from WWDC22 that could impact alternative data.


One of the biggest announcements to come out of WWDC22 was Apple’s entrance into the buy now, pay later (BNPL) vertical. Many saw this as the tech giant’s first steps into becoming a bank and have begun hypothesising what it would mean for the broader financial services industry. At Neudata, though, we have been trying to understand what this would mean for

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