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Apple WWDC21: key takeaways for alternative data users

Mobile device panels have faced increased scrutiny from alternative data buyers since Apple’s AppTrackingTransparency framework went into effect in iOS 14.5 in April 2021. In this Intelligence report, we recap Apple’s June 2021 developers conference and discuss how Apple’s latest security updates could impact alt data.


Apple’s event for developers and publishers has previously been a catalyst for privacy changes that have disrupted the alt data universe – most notably when Apple introduced their AppTrackingTransparency framework at WWDC20.

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Barney Bruce-Smythe Analyst (London)