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Back to basics: Mobile app data (part 2/2)

In the sequel to last week’s piece, we continue our analysis of mobile app data. In this article we discuss the quality factors that differentiate different mobile app datasets.

THERE IS A CLEAR-CUT LEADER

Any investor that has dabbled in mobile app data can agree that there is an industry leader. But, how did one firm achieve such a level of recognition?

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Barney Bruce-Smythe Analyst (London)