Advertising in a new era

Sheetal Thakrar, Research Director (London)

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A year on from our previous intelligence piece, we revisit the advertising data ecosystem.  Here, we look at the current state of the advertising landscape. We revisit specific datasets, use case applicability and additional dataset types investors could utilise for further advertising insights.


Academic literature has suggested advertising directly impacts investor response and could result in higher market capitalisation. This led us to note in our previous intelligence piece that investors will typically leverage two key advertising metrics:

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