Back to basics: Mobile app data (part 1/2)
In the first installation of our two-part analysis, we discuss the sources, methodologies, and compliance concerns surrounding mobile app datasets. Neudata address this topic in response to the overwhelming amount of client interest we have observed for cost-effective alternatives to longtime industry leaders.
WHY DOES MOBILE APP DATA MATTER?
It should come as no surprise to our readers that around three-quarters of consumers in advanced economies own a smartphone device:
Source: Pew Research Center Global Attitudes Survey
Needless to say, with greater smartphone penetration, comes greater usage of mobile applications.