We recently discussed how the American Customer Satisfaction Index (ASCI) generates superior returns at a lower systematic risk. In this piece, we discuss Net Promoter Scores (NPS) – a popular measurement of customer loyalty – and whether it is an appropriate metric for investment managers aiming to predict company financial performance.

We discuss the key regulatory issues concerning the collection, processing and usage of geolocation data. Starting with the definition of geolocation data as ‘personal data’, we draw attention to several cautionary tales of data misappropriation or privacy leakage, before discussing best practices according to GDPR, as well as the logistical and legal challenges associated with data anonymization. We also draw attention to several future policy developments that should be on the radar of any informed user of geolocation data.

We explore the idea that companies with higher levels of customer satisfaction generate superior returns at lower systematic risk based on two research studies, one of which analyses the relationship between customer satisfaction and stock market returns over a 15-year period. We highlight key findings, illustrating the stock-specific use cases for customer satisfaction data. We also highlight a number of alternative data providers who offer measures of customer satisfaction.

In the first part of this series, we introduced the ways in which location information (ideally coordinate-based) is generated and subsequently made available to third parties. In the second part, we provide an overview of the technologies and challenges associated with contextualizing raw location data.

We discuss whether art auction prices (and in particular Sotheby’s stock price) is indicative of global overconfidence, or whether such data points add little, if any, value to macro investors. We also identify four relevant alternative data sources that can be leveraged by readers interested in incorporating such data into their decision-making processes.

We outline how hospital purchase order data can be used by investors to track medical device companies using three case studies provided by a Neudata-listed alternative data provider. Specifically, we look at how purchase order data could provide value for investors across three medical device companies: Penumbra (PEN), Intersect ENT (XENT), and Zimmer Biomet (ZBH). We also share our views on the comparative advantages and disadvantages of different providers offering this type of data.

Inflation in Argentina reached 31% in July of this year, having a devastating impact on the peso and leading the central bank to raise rates to a record 60%. Can alternative data sources provide economic insights into a country’s level of price stability, currency value and central bank sentiment? In the second of our two-part series, we evaluate such sources by listing examples of providers that offer more timely data or predictive analytics in unemployment, wages, inflation, interest rates, the real estate market, industrial activity and GDP.

Although it is nearly impossible to identify every factor that influences the price of a globally traded commodity, it is no secret that overall supply and demand plays a pivotal role in the matter. We highlight key findings from a Neudata-listed alternative data provider’s whitepaper that discusses whether metal production estimates lead CME Group copper futures prices.

In the first of a two-part series, we provide our take on the state of the alternative data industry from a macro perspective. Via three crude examples concerning Brexit, Sub-Saharan Africa and China, we also flag the basics of how alternative data can often trump conventional methods in order to obtain more timely and accurate investment intelligence.

In the following three-part series, we provide an alternative data perspective on the current location data market, beginning with an overview of existing positioning technologies and the different ways that location data is made available to third parties.