Banks vs fintechs: Tracking market share with technographic data

Barney Bruce-Smythe, Senior Associate (London)

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Estimating technology adoption, usage and expenditure has become a familiar alternative data use case. However, while some may monitor technology company (sellers) performance, is it possible to use technographic data as an indicator of the buyer’s circumstances? Below, we summarise a paper that uses banks’ technographic profiles as an indicator for loan concentration and market share during Covid-19.

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