We map out the evolving transaction data landscape and summarise key trends affecting the supply, sourcing, and usage of transaction data this year.

For a deep dive into the various types of transaction data including details on specific vendors and datasets that are available, please see our birds-eye view report on transaction data.

THE TRANSACTION DATA LANDSCAPE

To set the scene – the map below shows the number of unique panels we have counted as being available to data buyers today (specifically, investment or consulting firms) segmented by panel location and transaction data type (card, receipt, POS).

 We have also counted how many of these panels became available within the last 24 months (since March 2020) and have highlighted the Yo2Y change.