How are investors using data in 2025?

Ellen Johnson, Content Specialist (London)

Post feature

This summer, 171 data industry professionals completed Neudata’s ‘The Future of Alternative 

and Market Data Survey.’ This survey asked respondents about broad industry themes, such as spending, popular data categories, barriers to success and AI adoption. In this intelligence report, we reveal our findings and draw some conclusions about the state of the industry.

Overall, the results reveal an optimistic industry with wide bands of participants across different spending categories and investment strategies. Both data buyers and data providers are predicting increased interest in data, with buyers expected to spend more, and providers expecting to earn more.

Respondents