Alternative labour market data, which includes web-scraped information from job postings and public career profiles, has long been a point of interest for funds. It has become increasingly relevant in the last few months, given the difficulties in anticipating how tariff turmoil will impact job figures in the US and the signal it provides as a measure of broader economic health. This report summarises how investor adoption has evolved across these alternative datasets and highlights the new entrants to watch across this space.