“60% market share of consumer gaming spending in 2019”, “Worth $123 billion by 2022” – these are just some of the predictions alternative data vendors publish each quarter to stir up investor sentiment. Although these data providers are united on the front that mobile gaming is a steadily growing market, they are, however, divided on its exact size.
In this Intelligence report, we historically compare predictions made by the three mobile gaming data vendors, and take a closer look as to why there is such a divergence in their estimates.
So, how split are alternative data providers on their predictions? The short answer: very.
Neudata collated finalized year-end revenue figures from 2016 to 2018 and revenue forecasts from 2019 to 2021 from each provider:
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