Alt data for live streaming and short video platforms in China
Anyone interested in the global live streaming industry must study the China market, which is enormous in terms of both users and demographics. Chinese streaming companies occupy a leading position with regards to new streaming technology, gamification, monetization methods, and product design. In the following report, we provide an introduction to the market itself, as well as how investors can leverage alternative data to analyse the revenue and performance of different categories of live streaming and short video platforms.