Earlier this year, Neudata discussed the “next frontier” of alternative data: emerging markets. In the months following our 1Q21 report on the topic, our clients have expressed increased interest in data sources that can help track this obscure region – for both macro and company-level use cases. This Intelligence report revisits alternative data for the emerging markets, drawing attention to three dataset categories that we deem most pertinent when investigating this territory.

As the alternative data market grows in China, Chinese mutual funds are beginning to use alternative data to structure their fund products and explore short-term investment opportunities in the region. In this report, we give an overview of how Chinese mutual funds are currently using Chinese alternative data, focusing on individual activity data and business process data.