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Neudata Intelligence

Luxury goods: Using alt data to identify brand issues at Tod’s Group

We summarise findings directly sourced from one of our alternative data providers explaining how product pricing and markdown data anticipated the difficulties the Tod's brand was having in 2017. Specifically, this dataset identifies 1) low growth in product lines other than footwear, 2) a high level of promotions on products, and 3) brand value dilution due to a vast presence in off-price channels.