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Measuring the unmeasurable: An alternative data story

Sports Direct and Ryanair have both demonstrated share price volatility in the last few years that many attribute to poor labour management practices. Finding a way to measure social intangibles, and in particular monitoring significant changes to such, could therefore be a useful leading indicator in predicting share price movements. We outline 1) ways in which one can measure the ‘S’ factor, 2) studies that support incorporating social intangibles into the investment process and 3) examples of alternative data providers that can help an investor do so.