Small Planet

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About Small Planet

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Small Planet provides consented consumer datasets for investment, market research, and advertising use cases. Through its Rover platform, the company captures proprietary purchase and behavioral data from linked consumer accounts, including e-commerce transactions, AI activity, media exposure, and digital ad engagement. Current offerings include datasets tracking product sales trends and consumer demand signals across emerging commerce platforms such as TikTokShop.

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Small Planet risk check

Dataset type(s) - select all that apply.
Please highlight any of the following components that may be included in your categories selected above (Personal data, location data, demographic data, or other sensitive data elements).
Please highlight any of the following components that may be included in your categories selected above (Personal data, location data, demographic data, or other sensitive data elements).
Please list the data products this assessment covers.
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How long have you been selling data?
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Please highlight any relevant litigation or negative press.
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How many financial services firms are using your data (excluding corporate users and unpaid trialists)?
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Founded
2009
Company history
Since 2009, Small Planet has partnered with leading brands to design and build digital products used by millions of consumers. That product and data infrastructure now powers Rover, Small Planet’s proprietary platform for generating consented consumer datasets for investment, market research, and advertising use cases.
Office locations
Brooklyn, NY, USA
Number of employees
2-10
Sources of funding
Contact name
John Smith
Contact role
Analyst