Neudata research | Nielsen Media

Nielsen Media

Visit website

Request report Claim this profile

Nielsen Media is attending the

[]

About Nielsen Media

DDQ available

Nielsen Media is a subdivision of Nielsen, responsible for monitoring media channels (e.g. TV ratings, digital media ratings). Nielsen is one of the world’s largest market research firms, operating across FMCG retail, television audience, and audio audience measurement.

Nielsen Media products

On chain data

New today

Request information

[{"title":"Global advertising data","url":"https://www.neudata.co/datasets/global-advertising-spend","publication_flag":null}]

Similar vendors to Nielsen Media

Neudata has identified 23 vendors that have similar offerings to Nielsen Media. Request the full report to find out more.

Advanced Technologies

Quality Assurance

Essential Supplies

NextGen Services

Innovative Strategies

Synergy Partners

Pioneer Solutions

Urban Developments

Noble Ventures

Visionary Concepts

Elite Marketing

Prime Consulting

Future Tech

Bright Ideas

Dynamic Systems

Global Services

Creative Designs

Smart Logistics

Green Innovations

Tech Solutions

News and intelligence related to Nielsen Media

[{"title":"Impressions to investments: Tracking ad spend with alternative data","image":"https://www.neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBa1JlIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--e59b2b4cddce4c5df80729bebdcaa183b43ea29d/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZzBNREFHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--7ae9fca008c09185b871bf2fe86c179a519caa00/adem-ay-Tk9m_HP4rgQ-unsplash.jpg","url":"https://www.neudata.co/intelligence/impressions-to-investments-tracking-ad-spend-with-alternative-data","publication_date":"2025-07-16","category":"Intelligence"},{"title":"Do ads win votes? Evidence from US presidential elections","image":"https://www.neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBb1JXIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--11953141d5dc3d2951408e1f6ef97f891ed6c7e3/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZzBNREFHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--7ae9fca008c09185b871bf2fe86c179a519caa00/phil-hearing-bu27Y0xg7dk-unsplash.jpg","url":"https://www.neudata.co/literature-reviews/do-ads-win-votes-evidence-from-us-presidential-elections","publication_date":"2024-12-09","category":"Literature Review"},{"title":"AI-Washing: Apple vs Google and beyond","image":"https://www.neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBamRWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--70354765a5a88e6e8c6d8e3f4b3e73686ed0f075/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZzBNREFHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--7ae9fca008c09185b871bf2fe86c179a519caa00/solen-feyissa-hWSNT_Pp4x4-unsplash.jpg","url":"https://www.neudata.co/intelligence/ai-washing-apple-vs-google-and-beyond-new","publication_date":"2024-10-30","category":"Intelligence"},{"title":"A year of elections: An alternative data perspective","image":"https://www.neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBalJPIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--b93feb214749089540a07793261277265ea121a6/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZzBNREFHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--7ae9fca008c09185b871bf2fe86c179a519caa00/clay-banks-BY-R0UNRE7w-unsplash.jpg","url":"https://www.neudata.co/intelligence/a-year-of-elections-an-alternative-data-perspective","publication_date":"2024-04-05","category":"Intelligence"},{"title":"Advertising in a new era","image":"https://www.neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBblZKIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--39eb6f269cf37a10b5b29141d337d24f9230cd5c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZ3pNVEVHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--b55e821fff1fb6a5277a641f9807539f25cc39cc/intel-1.png","url":"https://www.neudata.co/intelligence/advertising-in-a-new-era","publication_date":"2022-10-05","category":"Intelligence"},{"title":"Datasets to assess the video gaming market","image":"https://www.neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBa3RLIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--089e2eccd79696d51ce8b0f165192b5047b62408/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZ3pNVEVHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--b55e821fff1fb6a5277a641f9807539f25cc39cc/branden-skeli-0SB4gTfqANY-unsplash-1.jpg","url":"https://www.neudata.co/intelligence/the-video-gaming-industry-the-alternative-datasets-to-know","publication_date":"2022-03-16","category":"Intelligence"},{"title":"Nielsen faces criticism for new “big data” product","image":"https://www.neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBZ2hHIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--ef07d0cedcb37de237c5bbc16e7fb382e621cf69/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZzBNREFHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--7ae9fca008c09185b871bf2fe86c179a519caa00/henrik-donnestad-t2Sai-AqIpI-unsplash.jpg","url":"https://www.neudata.co/alternative-data-news/nielsen-faces-criticism-for-new-big-data-product","publication_date":"2022-03-10","category":"News"},{"title":"Ad spend data revisited","image":"https://www.neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbVpKIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--11c76bbc2bf4eb5754385d41d7def71a215e2f49/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZzBNREFHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--7ae9fca008c09185b871bf2fe86c179a519caa00/joe-yates-Cc4sToR2Oc0-unsplash.jpg","url":"https://www.neudata.co/intelligence/ad-spend-data-revisited","publication_date":"2021-07-21","category":"Intelligence"},{"title":"People Moves (10 Dec): Killi, Nielsen, SurveyMonkey and more","image":"https://www.neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdlpFIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--3c97ddbdf77796d15a96b2a259fdfa40c692341f/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZzBNREFHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--7ae9fca008c09185b871bf2fe86c179a519caa00/efe-kurnaz-RnCPiXixooY-unsplash.jpg","url":"https://www.neudata.co/alternative-data-news/people-moves-10-dec-killi-nielsen-surveymonkey-and-more","publication_date":"2020-12-10","category":"News"},{"title":"Bet on bettors: Alt data for the online gambling industry","image":"https://www.neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBa2hLIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--bc51c5b2e77504b4bde74f5fdd3b110b39db6526/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZ3pNVEVHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--b55e821fff1fb6a5277a641f9807539f25cc39cc/Cover-photo.jpg","url":"https://www.neudata.co/intelligence/bet-on-bettors-alt-data-for-the-online-gambling-industry","publication_date":"2020-12-01","category":"Intelligence"},{"title":"Airbnb IPO: The alternative datasets you need to know","image":"https://www.neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbWxIIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--108f60fc7ffba021647fc4687281d8a2c346e362/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZ3pNVEVHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--b55e821fff1fb6a5277a641f9807539f25cc39cc/Feature-image-option-1.jpg","url":"https://www.neudata.co/intelligence/airbnb-ipo-the-alternative-datasets-you-need-to-know","publication_date":"2020-11-24","category":"Intelligence"},{"title":"The role of earned and owned social media on shareholder value","image":"https://www.neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaTlHIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--5685c4b11b36beb7998579c4b69ff4cbad52bccf/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZ3pNVEVHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--b55e821fff1fb6a5277a641f9807539f25cc39cc/royalty-free-image.jpg","url":"https://www.neudata.co/literature-reviews/the-role-of-earned-and-owned-social-media-on-shareholder-value","publication_date":"2020-08-12","category":"Literature Review"},{"title":"An introduction to advertising spend data","image":"https://www.neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbDFKIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--d992a63909f9bea9d9c153c852c26ca070262ee1/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZzBNREFHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--7ae9fca008c09185b871bf2fe86c179a519caa00/light-london-adverts-piccadilly-circus-34639.jpg","url":"https://www.neudata.co/intelligence/an-introduction-to-advertising-spend-data","publication_date":"2020-01-02","category":"Intelligence"}]

Nielsen Media risk check

Dataset type(s) - select all that apply.

Please highlight any of the following components that may be included in your categories selected above (Personal data, location data, demographic data, or other sensitive data elements).

Please list the data products this assessment covers.

Mauris eu cursus odio, sit amet aliquam sem.

How long have you been selling data?

Donec tempor, libero non ultrices volutpat.

Please highlight any relevant litigation or negative press.

Phasellus dolor tellus.

How many financial services firms are using your data (excluding corporate users and unpaid trialists)?

Cras mattis, turpis sit amet volutpat viverra.

Request access

["Social Media","Web & App Tracking","Other"]

About Neudata

Neudata provides unbiased research and expert consultancy on data sources and use cases. We connect data buyers and sellers through our platform, creating efficiencies for people who work with data.

Our platform includes in-depth research on thousands of data vendors, which are evaluated on over 100 unique factors to ensure their usability for data buyers.

Data buyers: Discover, manage, stay ahead

We exist to simplify the complex world of data discovery. By guiding investment teams through sourcing, trialling and managing data, we empower them to focus on what they do best – generating alpha.

Let's get started

Are you Nielsen Media?

Take control of your Neudata profile to ensure accurate representation of your data offerings and maximise visibility with qualified buyers in the investment space.

Claim your profile

Request a full version of this report

Neudata publishes in-depth research on data vendor products and offerings, including information on pricing and the competitive landscape. Fill out your details below to request a full version of this research report.

Founded

24th August 1923

Company history

Nielsen was founded in 1923, selling engineering performance surveys. In 1932, the firm began a retail index to track food and drug purchases. Over the course of nearly a century, Nielsen has become one of the world’s most well-recognised market research agencies, monitoring advertising, purchase intent and market share across several industries.

Office locations

Headquartered in New York with operations in over 100 countries

Number of employees

~45k

Sources of funding

Nielsen listed on the NYSE in 2011 (ticker NLSN), raising $1.8bn in its IPO. In October 2022 it was taken private by a consortium led by Elliott Investment Management and Brookfield Business Partners, in an all-cash deal valued at about $16bn including debt.

Contact name

John Smith

Contact role

Analyst