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The role of earned and owned social media on shareholder value

Barney Bruce-Smythe, Senior Associate (London)

Neudata Literature Review
Post feature

Neudata summarise key empirical findings from an academic work that investigates the impact that social media has on a firm’s brand awareness, purchase intent, customer satisfaction and, subsequently, shareholder value.

LITERATURE

In this Literature Review, we discuss the January 2018 paper,

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