Japan, a far east island country, sits on the boundary of four tectonic plates, with 10 times the population density of the US but a third of its arable land. This resource scarcity and deadly earthquakes make the Japanese meticulous and risk-averse. The country’s alternative data market may give a similar impression: lagging and conservative. While this statement may have been true a few years ago, the data market has been growing since COVID-19, shaping a new landscape that is worth exploring.

THE HISTORY OF JAPAN

As much as data buyers have shown strong interest in Japan, recent estimations of the country’s alt data market showed it valued at approximately