Every day, consumers’ footfall data is channelled towards advertisers and retailers looking to enhance sales. However, some reaches hedge funds, using it to estimate company performance or economic activity. Yet, not all geolocation datasets were created equally or have had the same success with data buyers. In this piece, we examine the key location data vendors and the major themes to consider in 2026.

We have discussed the location data landscape before, including its potential utility for investors and the impacts of past disruptions. If you are less familiar with geolocation data, we recommend this article for context on use cases and previous events. However, the location data market is always evolving, so here is everything funds need to know going into 2026.