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Navigating the data deluge: Monitoring India’s digital economy

Helena Yu, Head of Asia Research (Shanghai/Taipei)

Neudata Intelligence
Post feature

India's digital economy is poised to reach $1tn by 2030. As a result, investors are keenly seeking new data sources to enhance their investment strategies and capitalise on opportunities. In this article, we take a look at the data landscape.

BACKDROP

India’s digital economy is likely to reach the $1tn mark by 2030, according to Google, Temasek and Bain & Company. There are a number of data vendors that can help assess this fast-changing sector.

How big is India’s online population? There are different ways of measuring this, as demonstrated by the figures cited below, which range from 510m unique visitors tracked by ComScore to 700m internet users estimated by the e-Conomy report.

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