Institutional flow data is a well-adopted and effective data source for investors. Within the last 5  years, the market has seen the emergence of a clear incumbent as well as growing competition among alternatives for market share. In this piece, we delve into the world of institutional fund flows and positions to map the overall landscape, identify market leaders and flag new products.

This report adds to existing literature by offering a revised understanding of institutional flows and positions. For those new to the flows space, we recommend reading the reports highlighted below first. These shed light on how we define different subcategories of flow, how different flow types are distinguished, the range of sources available and how the market has evolved since inception.