Forecasting Meta’s ad revenues: an alternative data perspective
Finn Cousins, Senior Research Analyst (London)
We have highlighted six methods to evaluate Meta’s ad revenue, detailing the market leaders and challengers within these categories:
- Industry health and trends
- Competitive dynamics
- Device usage
- Invoice data
- KPI trackers
- Additional angles: macroeconomic factors and product development
However, for a quick view, the graph below maps the data landscape based on:
- Claimed investor client adoption
- The data’s suitability for directly forecasting Meta’s revenues