While some investors see corporate data as an opportunity for unique alpha generation, others see it as a distraction from more established data sources with investor-oriented products. Ultimately, where data sources fall on this spectrum (from useful to useless) depends on how well the company is positioned to monetise. This report provides insight into which companies are the most likely to be fruitful leads by walking through past cases, best positioned target companies, and factors which may make a company more likely to monetise data.

This Intelligence report explores:

• What companies have already explored monetisation, including both successes and failures, to demonstrate that there is alpha to be found among corporate data owners. 
• The most likely companies to succeed in a monetisation discussion. In short, those which are already monetising to other verticals. These represent the lowest-hanging fruit when considering fresh corporate datasets.
• Which companies are most likely to monetise (outside of those with existing data sales programs). These facets can act as a short ‘how-to’ for teams interested in exploring corporate monetisation more seriously.