An alternative data primer for private equity investors

Barney Bruce-Smythe, Senior Associate (London)

Neudata Intelligence
Post feature

We introduce private equity investors to the conventional and alternative datasets available for use, such as consumer transactions, sentiment, geolocation, financial, and employment data.


The delayed adoption of alternative data by private equity firms could be attributed to their focus on non-public entities, comparatively smaller data budgets, and a lack of PE-targeted data products. However, acceptance of non-traditional data has recently begun to propel adoption, with 27% of firms currently using alternative data and a further 25% expected to do so in the near future.

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