2023 in review: Cards, clickstream and the rise of LLMs

Barney Bruce-Smythe, Senior Associate (London)

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With 2024 now underway, we look back at 2023’s contribution to the alternative data landscape. How things have changed. New acronyms have made their way into common use (looking at you, GPT), while leading alternative data categories have seen their ecosystems disrupted. Below, we look at what these developments mean for data buyers and sellers, and how the landscape has changed going into 2024.


The prevalence of ChatGPT, LLMs and AI (among other related acronyms) will probably surprise very few readers. We broke down the initial industry reaction to ChatGPT here. Unlike other past trends which we have seen rapidly spike and dissipate (e.g….

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