Google gets flack for FLoC
Google has scrapped plans to introduce its third-party cookie alternative only days after receiving complaints from German publishers.
Google has once again pushed back plans to remove third-party cookies from its Chrome browser, this time to the latter half of 2024.
In a company blog, the company said it needed more time to evaluate and test potential replacements that would improve users’ privacy, while “giving businesses the tools they need to succeed online.”
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