Google has scrapped plans to introduce its third-party cookie alternative only days after receiving complaints from German publishers.

Several US states have filed a lawsuit against Google, alleging that it deceived consumers by collecting their location data even after users opted-out.

Exactly one year since we analysed the state of the market, we revisit the clickstream data landscape. We breakdown the vendor ecosystem by output granularity, data collection method, and client uptake.

We assess the future of web-scraped data following key legal decisions in the US, investigate the latest consumer privacy platform updates within Apple and Google that could impact alternative data collection, and highlight several private equity data use-cases.

This month, we discuss Apple’s release of iOS 14.5, a new study on hedge fund performance and data buying efforts, and consolidation in the e-receipt data space.

We discuss Google’s decision to replace third party browser cookies with their proprietary FLoC solution. We also cover the alternative datasets we expect to be affected as the firm begin to phase out cookies by 2022.