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Customer profiling is the future of alternative data

Neudata Sentry
31 Aug 2021

Customer or user profiles are often constructed using data submitted directly to a company, such as browsing activity or account information. We see richer and more sophisticated profiles (based on multiple alternative data sources) as a significant, but risky, opportunity particularly for corporations launching new products or expanding into new markets. Advertising firms are also especially likely to benefit from improved profiling.

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Donald D’Amico Managing Director, General Counsel (New York)