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Customer profiling is the future of alternative data

Neudata Sentry
31 Aug 2021

Customer or user profiles are often constructed using data submitted directly to a company, such as browsing activity or account information. We see richer and more sophisticated profiles (based on multiple alternative data sources) as a significant, but risky, opportunity particularly for corporations launching new products or expanding into new markets. Advertising firms are also especially likely to benefit from improved profiling.

Analyst Contact

Donald D’Amico General Counsel & Head of Sentry (New York)