Adding research papers to the Neudata platform

Saima Jannath, Senior Vendor Engagement Associate (London)

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In this article, we discuss the benefits of using white papers and academic papers to support your datasets on the Neudata platform. First, we need to distinguish between a white paper and an academic paper:

Research papers can be used as a marketing tool to showcase the usability of a company’s dataset. Papers supported by research findings and academic analysis can add weight to the usefulness of the dataset.

  1. A white paper is commonly written by organisations focused on resolving industry problems, highlighting trending topics and advocating for a product or service to its intended audience.
  2. In contrast, academic papers are often written to prove or disprove a theory, conduct research, and share results with the wider scholarly community. These papers showcase the strengths and weaknesses of propositions, which are then peer-reviewed by an academic board and published in journals.

What are the benefits of adding an academic paper and a white paper?

The benefits of including research papers in your Neudata dataset listing are:

  1. Competitive advantage: Well-presented research and analysis based on your data gives it credibility and can differentiate your offering from competitors’.
  2. Promoting your brand: You can showcase your data expertise by positioning yourself as a thought leader and gain recognition from industry peers.
  3. Lead generation: The data’s strengths can be proven through academic theory and the research results. This can pique a Neudata reader’s interest and generate leads.